01
Understand
the person.
People aren't identical. The right coaching begins with knowing the individual, not just one isolated result.
A BRAND BUILT AROUND PEOPLE
Built around people.
Starting with golf.
FoCoCo is the brand behind CoachTalk. We believe coaching becomes more useful when it gets to know the person, not just the result.
Better understanding.
A more personal approach.
WHY FOCOCO EXISTS
More information doesn't always mean more understanding.
After more than 30 years in golf, one thing kept standing out to me. Golfers had more information about their game than ever before. More statistics, more technology, more ways to measure performance.
But much of what actually affects their golf still isn't captured or understood. Their decisions. Their confidence. How they handle pressure. What happens between one round and the next.
That got me thinking about how coaching could become more personal and more connected. That was the beginning of FoCoCo.
OUR THINKING
A more personal approach to coaching.
FoCoCo starts with a simple idea. Coaching can do more when it understands the person, connects real experiences and helps them see what matters next.
Understand
02
Connect real
experiences.
What happens during practice and real life can add context over time, rather than being forgotten after one conversation.
03
Make the next
step useful.
Information only matters when it helps someone understand what to work on, what to change or what to do next.
OUR FIRST PRODUCT
CoachTalkGolf Coaching
Beyond the Swing.
CoachTalk is where FoCoCo's thinking becomes something golfers can use.
Built around the golf you actually play, it connects conversations, rounds, practice and the moments that matter. Not another set of generic tips. A coach that gets to know your game and understands more than your score.
One connected coach across the Phone App and WebApp.
FOUNDER
The person
behind FoCoCo.
Dirk Delfortrie
Founder of FoCoCo · PGA Member since 1996
I've spent more than 30 years working in golf, from coaching and golf operations to resort leadership and building businesses.
I've always enjoyed creating things and helping people move forward. FoCoCo brings those experiences together. It started with an idea about making golf coaching more personal, and that idea became CoachTalk.
There's still plenty I want to build.
After more than 30 years in golf, I wanted to build the kind of coach that could understand the golfer, not just the swing.”
DirkTHE ROAD AHEAD
Golf is where we start.
CoachTalk is our focus today. We're continuing to develop the product, improve the experience and learn from the golfers using it.
I believe the thinking behind FoCoCo can eventually go beyond golf. But first, we want to get this right.
WHAT GUIDES US
01Stay curious.
02Keep learning.
03Build what helps.
GET IN TOUCH
Good conversations
start somewhere.
Interested in what we're building? I'm always open to hearing from people and organisations who care about making coaching more personal and useful.